Create your Face book pixel
Create your Face
book pixel
2. Click Create a pixel.
Place the pixel on your website
3.
Once you've created your pixel in
Adverts Manager, you can install the pixel code on your website. Choose the
statement below that best fits how you make updates to your website's code:
I update my website's code
Ø Locate the header code for your website
Ø
Go to your website's code and find the header of your website.
1. Copy the entire pixel code and paste it in the
website header
Paste the code at the bottom of the header section, just above
the closing head tag.
1. Automatic advanced matching
Click the toggle to turn Automatic advanced matching on or off.
2. Check that your code's working correctly
After placing the code on your website, enter its URL and
click Send Test Traffic to make sure that your pixel's working
properly. If your status says "Active", your base code has been
installed correctly. This can take several minutes to update.
Track actions that matter to your business
After you've placed
the pixel on your website, add events to track specific actions that people
take on your website.
Set up events on your website
2. Click Set
up pixel.
3. Click Manually
install the code yourself, and then click continue.
1. Click Install Events.
2. Click the toggle icon next to an event that
you'd like to set up.
1. Select Track event on Page Load or Track
event on inline action
·
Track
event on page load: Choose this option
if the action takes the user to a specific landing page, such as a confirmation
page, after completing a purchase.
·
Track
event on inline action:
Choose this option if the action requires someone to click something (e.g. an
Add to Cart or Purchase button).
2. Add event parameters, such as Conversion value
or Currency, to measure additional information about your event (Recommended)
1. Copy
this event code and paste it on the relevant page of your site. Make sure not
to modify the pixel code you've already placed in the header of your website.
·
For page load events: Place
the code just below the closing header section of the page (for many websites,
this will be straight after the opening <body> tag).
·
For inline action events: Add
the event code between script tags next to the action that you want to set up
(e.g. a button).
If you'd like your Facebook pixel to
fire on specific button clicks, you'll have to update the code to tie an event
to an action. Learn
more on our developers site, under the Track in-Page events
section.
You've now finished setting up an event
on your website. Repeat these steps for any other event listed that you'd also
like to set up.
Don't see the event you want to add?
If you want to track events not listed
here, then see how
to use custom events. Unlike the events featured above, custom events can't be used
for tracking and optimization without additional action.
Verify that your pixel is working correctly
The Face book Pixel
Helper is a troubleshooting tool that helps you find out if your pixel is
working correctly. It's Chrome plug-in that you can use to see if there's a Face
book pixel installed on a website, check for errors and understand the data
that's coming from a pixel.
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