Google Ad words Quiz
Google Adwords
Frank is managing a Google AdWords ad group for his travel
agency. Frank wants to make certain that his ad appears in Google when someone
searches for Montana cabin rentals. Which one of the following matching options
would ensure that Frank’s ad would appear when this exact phrase exclusively is
used?
A. [Montana cabin rentals]
B. “Montana cabin rentals”
C. -Montana cabin rentals
D. Montana cabin rentals
Answer: A
QUESTION NO: 2
Amy Is New to Google Ad words And She’s Curious
about the Policies Google Requires for Participants and Their Ads. Which One of
the Following Is NOT Of the Google Ad words Policy Categories?
A. Link policies
B. Editorial and format policies
C. Image policies
D. Content policies
Answer: C
QUESTION NO: 3
What term is assigned to the concept of measuring
your profit that you’ve made from advertising compared to how much you’ve spent
on that advertising?
A. ROI
B. Sunk costs
C. CTR
D. CPM
Answer: A
QUESTION NO: 4
Google uses multiple approaches, such as IP addressing, to
determine the language and location of users searching for particular keywords.
What term is given to the Google analysis of the search term, such as Tampa
doctors, to determine where a user may be originating their search from?
A. Google AdWords search analysis
B. Qualitative analysis
C. Quantitative analysis
D. Query parsing
Answer: D
QUESTION NO: 5
You have created four different ads for a client. The client
is pleased, but wants to know how Google AdWords selects which sponsored links
ad to display. How Google AdWords does chooses the ad to display?
A. The AdWords system shows each ad once before rotating to
the next ad.
B. The manager of the ad must determine the order and
frequency of the ad to be displayed.
C. The AdWords system automatically rotates among the
different ad variations and shows the better-performing variation more.
D. The AdWords system shows each ad for 100 impressions and
then rotates to the next ad.
Answer: C
QUESTION NO: 6
Google wants to make certain that Google Content Network
consultants understand where people are spending their time online. Google has
identified four categories where people spend their time online. Which one of
the following statements ranks Internet usage for Web users from smallest to
largest percentage of time online according to Google?
A. Commerce sites, content sites, communication sites,
search sites
B. Search sites, commerce sites, content sites,
communication sites
C. Communication sites, content sites, commerce sites,
search sites
D. Content sites, communication sites, commerce sites,
search sites
Answer: D
QUESTION NO: 7
Your client wants to use Google AdWords’ ability to display
ads in videos. How can you create a video ad for your customer?
A. You’ll need a video editing program, like QuickTime Pro,
to edit and create video ads.
B. You’ll insert the text into an ad template that Google
AdWords will insert into the video ad.
C. Your video can be created in any program,but the output
must be compatible with YouTube.
D. You must use the Display Ad Builder to create a video ad.
Answer: D
QUESTION NO: 8
Jeff is creating a mobile ad for his Website for the Google
AdWords program. Which one of the following options is allowed by Google
AdWords for mobile users?
A. A call link so visitors can immediately call rather than
visit the Website
B. A text link so visitors can send a text message to the
advertiser
C. An ignore mobile ad option to hide the Google AdWords
D. A hide all images option to see just the Google AdWords
text
Answer: A
QUESTION NO: 9
Beth has created a Google AdWords account for her company
but she is no longer interested in managing the Google AdWords. She hires an
SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth’s account?
A. The SEO firm will need to link Beth’s account to their
account.
B. The SEO firm will need to acquire Beth’s account through
the My Client Center program.
C. The SEO firm will need to create a new Google AdWords
account in the My Client Center program.
D. The SEO firm will need Beth’s account login information
to login and manage the account as Beth
Answer: A
QUESTION NO: 10
Martha has created a video ad for her Google AdWords
account. She would like to customize where the video ad is displayed
geographically. Which one of the following choices is NOT one of the
geographical customization choices Martha has for displaying her Google AdWords
video ad?
A. Internationally
B. Globally
C. Locally
D. Nationally
Answer: B
Google AdWords Questions Page 2
QUESTION NO: 11
You have elected to use the device platform targeting in
your Google AdWords. How is the quality score calculated for this feature?
A. The type of device you’ve elected to target affects how
the quality score is calculated.
B. The type of operating system you’ve elected to target
affects how the quality score is calculated.
C. Quality scores are not calculated when a Google AdWords
users elects to use content placement.
D. The quality score is calculated the same as all Google
AdWords ads: It’s calculated using a variety of factors and measures how
relevant your keyword is to your ad group and to a user’s search query.
Answer: D
QUESTION NO: 12
Jennifer has been notified that her ad was disapproved by
Google. What tool can Jennifer use to determine why the ad has NOT been
approved by Google AdWords?
A. Keyword Review tool
B. AdWords Editor tool
C. Google AdWords ad tool
D. Disapproved Ads tool
Answer: D
QUESTION NO: 13
You’re serving as a Google AdWords consultant for a company
that sells electronics. Bob, your client, is new to Web-based business sales
and he’s concerned with how long his ad will run. You explain to Bob the
concept of a daily budget and the monthly costs, but Bob is still worried and
would like to just run his ad for a short period of time. What’s the smallest
amount of time that you can configure an ad to run for Bob?
A. 15 minutes per week
B. 48 hours per week
C. 1 hour per week
D. 24 hours per week
Answer: A
QUESTION NO: 14
Google does not allow double-serving advertisements. Which
one of the following is the best explanation of Google’s double-serving policy?
A. Google does not allow advertisers or affiliates to have
ads across multiple accounts for the same or similar businesses, or ads across
multiple accounts triggered by the same or similar keywords.
B. Google does not allow advertisers or affiliates to have
more than one identical business operating on more than one server.
C. Google does allow multiple accounts triggered by the same
or similar keywords as long as the advertisements direct the customers to a
common Website.
D. Google does not allow advertisers or affiliates to have
competing ads for the same or similar businesses.
Answer: A
QUESTION NO: 15
John has created a new Google
AdWords and he has elected to include the ad in the Google Network. A few weeks
later he decides that he longer wants to participate in the Google Network.
How can John opt out of the Google Network?
A. John can contact Google and ask them to disassociate his
ads from the Google Network.
B. John can opt out of the network by deselecting the option
to include the Google AdWords ad in the Google Network.
C. John can opt out of the network through the Settings tab
of the campaign page.
D. John cannot opt of the network – once he joins his account
is attached to the program.
Answer: C
QUESTION NO: 16
Deanna is new to Google AdWords and she’s hired you to help
her create an ad for her bakery.
She wants to make certain that only people in her city can
actually see her ad – rather than advertising for users in a different
location. You tell Deanna that there are three location options for Google
AdWords. Which one of the following is NOT one of the three location options
Deanna can use?
A. Region and city targeting
B. Customized targeting
C. Country targeting
D. Predictive targeting
Answer: D
QUESTION
NO: 17
Linda has a discount clothing store and she’d like to post
Google AdWords advertisements for her store. When she creates her ad which one
of the follow advertisements would NOT be allowed by Google AdWords?
A. Good Discounted Clothes
B. Fashion Clothes Online Here
C. Fashion 4U Here
D. No Clothes
Answer: C
QUESTION NO: 18
Fred has created a phrase match keyword targeting for his
Google AdWords ad. His phrase is used car. Which one of the following examples
of search phrases will allow Fred’s ad to be displayed?
A. Car that’s been used
B. Used and new car
C. Used toy car
D. Buy used car
Answer: D
QUESTION NO: 19
You are managing a Google AdWords for your client. The
client has informed you that they want their ads to go on very specific Web
pages in the Google Content Network. Which Google AdWords option would allow
you to specify what pages the advertisement should appear on?
A. Network devices setting
B. Exclusion tools setting
C. Web pages setting
D. Placement targeting setting
Answer: D
QUESTION NO: 20
Nancy would like to create a display ad for the Google
Content Network, but she doesn’t have image editing software. Which of the
following is recommended for Nancy to create a display ad for the Google
Content Network?
A. Hire a designer to create the display ad.
B. Use the Display Ad Builder.
C. Use the Adobe Ad Builder.
D. Use a text ad.
Answer: B
Google AdWords Questions: Page 3
QUESTION NO: 21
Your client wants to be ranked number one in Google search
listings on the keyword golf. How can Google AdWords helps this goal?
A. Participation in Google AdWords will help the client’s
quest to be ranked high on the particular keyword if the client enrolls in the
Google Organic Search program and the GoogleAdWords program.
B. Participation in Google AdWords will help the client’s
quest to be ranked high on the particular keyword if their ad uses the same
keywords on the client’s Website.
C. Participation in Google AdWords will not help the
client’s organic search results.
D. Participation in Google AdWords will help the client’s
quest to be ranked high on the particular keyword.
Answer: C
QUESTION NO: 22
What tool can you use with Google AdWords to determine how
much time customers spend on your site after they click your ad?
A. Google Analytics
B. Google Pack
C. Google Translate
D. Google Trends for Websites
Answer: A
QUESTION NO: 23
Wendy has created a new Google AdWords account and she has
selected her time zone as EST. Wendy later realizes that she should have
selected the time zone as PST. How can Wendy change the time zone in her Google
AdWords account?
A. Wendy can change the time zone as Administrative account
in the Account Settings.
B. Wendy can’t change the time zone without calling the
Google AdWords support center.
C. Shecannot. Once the time zone is set, it cannot be
changed.
D. Wendy can change the time zone as an Administrative
account through Options/Settings.
Answer: C
QUESTION NO: 24
A Google AdWords user has created an ad for his Website
promoting free pen sets. The Internet users have clicked the ad and provided
information for the free pen sets to be delivered to their home address. Google
has learned that the Google AdWords user was offering the free pens in order to
collect private information. What will Google do to this Google AdWords user?
A. The Google AdWords user’s ad will be paused until the
user verifies the intent of the free pen offer.
B. The Google AdWords user’s ad will not be allowed to
continue running.
C. Nothing – this is fine as Google doesn’t monitor the
intent and purposes of Websites that participate in the Google AdWords program.
D. The Google AdWords user’s ad will be allowed to continue
running for 48 hours – in which time the user must verify the intent of the
free pen offer. If the verification process fails the ad will be halted.
Answer: B
QUESTION NO: 25
Don is creating an ad campaign for his organization and he
explains to Tom, his supervisor, how bidding works on Google AdWords. If Don is
usingthe cost-per-click approach for bidding and Google AdWords, which one of
the following statements best describes how bidding works in Google AdWords and
the ad’s position?
A. Raising your CPC bid can improve your ad’s position, and
lowering your bid can decrease your ad’s position.
B. Lowering your CPC bid can improve your ad’s position, and
raising your bid can decrease your ad’s position.
C. Raising your CPC bid can improve your ad’s position, and
lowering your bid can decrease your ad’s position. Keep in mind, however, that
ads are not ranked solely by their bid.
D. Bids don’t affect where the Google AdWords is actually
displayed – it’s the budget of the campaign
Answer: C
QUESTION NO: 26
Jen is a client that’s reviewing your work as her Google
AdWords consultant. Jen is confused about the quality score and how it affects
her ad on Google. Which one of the following, according to Google, is NOT a
factor in determining the quality score for ad?
A. The relevance of the keyword to the ads in its ad group
B. Jen’s account’s performance in the geographical region
where the ad will be shown
C. The quality of Jen’s landing page
D. The number of keywords targeted
Answer: D
QUESTION NO: 27
You are working with a client to discuss how their ad will
appear in the Google Network. You tell the client that they can customize the
ad’s content placement, but the customer doesn’t understand the concept of
content placement. Which one of the following is the best description of
content placement in the Google Network?
A. A placement describes the premium to low-levelminimums
for an ad to be placed on a Google Network participant’s page.
B. A placement can be an entire Website, a subset of a
Website, or even an individual ad unitpositioned on a single page.
C. A placement is the order in which an advertisement is
displayed on a Google Network’s participant’s page.
D. A placement is where the Google AdWords ad will appear on
the Internet.
Answer: B
QUESTION NO: 28
Your client is skeptical about participating in the Google
Content Network with their advertisement. You tell your client that by
participating in the network they’ll reach a larger percentage of potential
customers than by not participating in the network. According to Google, what
percentage of unique Interest users are reached through the Google Content
Network?
A. Over 75 percent
B. Over 80 percent
C. Over 50 percent
D. 100 percent
Answer: A
QUESTION NO: 29
You are an SEO consultant for Henry’s company. Henry is
interested in the Google AdWords program, but he’s mostly interested in
branding his site and getting ad visibility. With this in mind, which bidding
option would you recommend to Henry?
A. Conversion optimizer
B. Cost-per-view
C. Cost-per-click bidding
D. Cost-per-thousand impressions
Answer: D
QUESTION NO: 30
You are a Google AdWords consultant for your client who is
developing a new ad. Your client has asked if you could create a mind map to
help create keywords and ideas for what his clients may be searching for. What
tool can you use to create this chart for your client?
A. Google analytics
B. Google trends
C. Google advanced search
D. Wonder wheel
Answer: D
Google AdWords Questions: Page 4
QUESTION NO: 31
Juan is the SEO Manager for his company and he’s creating a
Google AdWords campaign. Juan is trying to determine how Google positions ads
on the page of search listings. Which one of the following is the correct
explanation of how Google positions advertisements?
A. Ads are positioned on pages based on their Ad Rank, which
is a combination of Juan’s bid and a quality assurance metric called
Performance Score.
B. Ads are positioned on pages based on their Ad Rank, which
is a combination of Juan’s bid and a relevancy metric called Relevant Score.
C. Ads are positioned on pages based on their Conversion
Rank, which is a combination of Juan’s bid and a quality assurance metric
called Relevancy Score.
D. Ads are positioned on pages based on their Ad Rank, which
is a combination of Juan’s bid and a relevancy metric called Quality Score.
Answer: D
QUESTION NO: 32
Seth has created an image advertisement for his client.
After a week of creating the ad, Seth now wants to create a report for the
image ad. Where can Seth create the image ad report?
A. Sign into Google AdWords, Reports tab, Statistics, Create
Report, Ad Performance, Image Ads.
B. Sign into Google AdWords, Statistics, Create Report, Ad
Performance, Image Ads.
C. Sign into Google AdWords, Ad Performance, Reports tab,
Statistics, Create Report, Image Ads.
D. Sign into Google AdWords, Ad Performance, Image Ads,
Create Report.
Answer: A
QUESTION NO: 33
You have created an ad campaign for your company that sells
business cards online. You want to target specific types of Websites in the
Google Content Network. How can you choose what types of Websites your business
card advertisement will appear on?
A. You can choose where you ad willappear by using the
managed placement options for the Google Content Network.
B. The keywords you select for your ad will determine where
your advertisement will appear within the Google Content Network.
C. Google uses automatic placements for all ContentNetwork,
but you can ad negative keywords to avoid certain Website content.
D. The Google Content Network does not allow you to choose
the sites your ad will appear. All placements are automatic.
Answer: A
QUESTION NO: 34
You would like to edit your Google AdWords account to change
the alerts you receive from Google.
You do not want to receive any alerts on your mobile phone.
How can you change this setting?
A. All Google AdWords alerts are delivered online through
the Google AdWords Account snapshot page.
B. Google AdWords does not send alerts to mobile phones,
only to users through Google email addresses.
C. Within Google AdWords click My Account, Account
Preferences, and then Notification Preferences to change the communication
settings.
D. Within Google AdWords click My Account, Account
Preferences, and then Communication Preferences to change the Notification
settings.
Answer: C
QUESTION NO: 35
Henry is managing a Google AdWords campaign for his client
that has a pet shop. The client is located in Bloomington, Indiana and wants to
specifically target people within 40 miles on Bloomington. How can Henry best
set these specifications for the Pet Shop?
A. Henry can do this through the Custom tab of the Locations
and Languages section of the ad campaign.
B. Henry can do this through the Custom tab of the Locations
and Demographics section of the ad campaign.
C. Henry can do this through the Custom tab of the
Locations, Languages, and Demographics section of the ad campaign.
D. Henry can do this through the Locale tab of the Locations
section of the ad campaign.
Answer: C
QUESTION NO: 36
Consider an advertiser that is trying to sell more coffee
beans. The advertiser has identified keywords for the ad groups: gourmet coffee
beans, organic coffee beans, and French roast beans.
Which keyword wouldn’t be a good choice to include in the ad
group gourmet coffee beans?
A. Gourmet coffee
B. French roast coffee beans
C. Gourmet coffee beans
D. Specialty coffee
Answer: B
QUESTION NO: 37
When you create a new ad group in Google AdWords you have to
name the ad group, create the ad, and then what other action?
A. Define the timeframe the ad should run within.
B. Define the budget.
C. Define the campaign the ad group belongs to.
D. Define the keywords.
Answer: D
QUESTION NO: 38
Halli wants a way to manage her multiple Google AdWords
accounts. She wants to perform searches across campaigns, make multiple
changes, and send her proposed changes to her clients before actually posting
the changes in Google AdWords. How can Halli best accomplish these goals?
A. Halli can create proposed changes in the My Client Center
for review by her clients before posting them.
B. Halli can download the ad statistics, keywords, and
campaign events and perform the work offline in an Excel spreadsheet.
C. Halli can use the AdWords Editor application to edit
offline and then later post her changes.
D. Halli can use the Google AdWords API to create her own
application to accomplish her goals.
Answer: C
QUESTION NO: 39
Gary is curious about creating a Google AdWords campaign.
Gary mainly wants to people to click on his ad and arrive at his site. Which
type of bidding should Gary choose?
A. Directive bidding
B. CPA bidding
C. CPM bidding
D. Automatic bidding
Answer: D
QUESTION NO: 40
Gary works for an SEO company and he manages Google AdWords
for multiple clients. Gary would like to manage all of his clients’ Google
AdWords activity in one central location. Can Gary do this in Google?
A. Yes, Gary can use the My Client Center in AdWords to
manage multipleaccounts.
B. No, each account user must have a username and password.
C. Yes, Gary can use the Multiple Client HQ in AdWords to
manage multiple clients.
D. No, Google discourages companies from allowing other
entities manage their online presence.
Answer: A
Google AdWords Questions: Page 5
QUESTION NO: 41
Don is an SEO consultant and he’s working with a client that
sells candies over the Internet. The client wants to sell milk chocolate, dark
chocolate, and mint chocolate. You decide to create a keyword insertion code
for any person that searches for these keywords the corresponding ad will appear.
Your keywords are milk chocolate, dark chocolate, and mint chocolate. Which one
of the following is the correct code you’ll use to insert the corresponding
keyword into the Google AdWords?
A. {INST:chocolate}
B. [Keyword_INST:chocolate]
C. {Keyword:Chocolate}
D. (Keyword: milk chocolate, dark chocolate, mint chocolate)
Answer: C
QUESTION NO: 42
Your customer wants you to create an image advertisement for
their Google AdWords campaign.
What is the maximum number of characters that can be used to
name your ad and images?
A. 1,024 characters
B. 95 characters
C. 50 characters
D. 35 characters
Answer: C
QUESTION NO: 43
Holly is your client and she’s selling watches through her
online store. She asks if you can configure her ad to only show up for searches
in a specific location. Can you configure this setting for Holly as part of
Google AdWords?
A. Yes, Google AdWords allows customers to choose language
and locations for AdWords without a premium price.
B. No, Google AdWords doesn’t target language or locations.
C. No, Google AdWords doesn’t allow customers to choose
geographical locations for advertisement.
D. Yes, Google AdWords does allow customers to choose
language and locations for a premium price.
Answer: A
QUESTION NO: 44
You have a client that has reviewed a recent performance
report you’ve supplied. The client wants to make several changes to the Google
AdWords campaign. When can the changes be implemented?
A. Any time outside of three days of anew billing cycle
B. On any day other than the day a billing cycle ends or
starts
C. Within seven days of a new billing cycle
D. Any time
Answer: D
QUESTION NO: 45
It is possible that Google may allow more clicks in a day
than your campaign’s daily budget specifies. What percentage of more clicks
does Google allow than your budget specifies?
A. 5 percent
B. 10 percent
C. 40 percent
D. 20 percent
Answer: D
QUESTION NO: 46
Bob is a consultant to Doug’s business for his Google
AdWords management. Bob is currently the owner of the AdWords account. Bob has decided
that he no longer wants to utilize Doug’s business and wants to terminate the
contract. According to Google, who should own the Google AdWords account?
A. The account should be closed and Doug needs tostart over.
B. Google
C. Bob
D. Doug
Answer: D
QUESTION NO: 47
You have created a budget for your Google AdWords of $10 per
and you’ve subscribed to the 30day billing period. On some days Google adjusts
your daily budget to allow more clicks than the $10 amount and on other days it
does not. What is the maximum you’ll have to pay in this instance?
A. It depends on how many conversions the adjustments have
brought to your Website.
B. It depends on the total number of impressions your ads
have had.
C. $300
D. $300, plus or minus ten percent
Answer: C
QUESTION NO: 48
If you use Google AdWords’s ad scheduling feature to change
the bid amount for different times of the day or days of the week, what time
zone will Google AdWords use as the basis for changing the ad bids?
A. Pacific Standard Time zone
B. The time zone associated with your Google AdWords account
C. Eastern Time zone
D. The time zone of the region you are targeting
Answer: B
QUESTION NO: 49
Jane is creating an ad as part of the Google AdWords
program. Her manager is considered about the costs the ads may incur for the
company and wants to know what’s the least amount Jane can enter as the maximum
cost per click value. What is the least amount that Jane can enter for the
maximum CPC bid?
A. 1 cent
B. 11 cents
C. 10 cents
D. 25 cents
Answer: A
QUESTION NO: 50
You are consulting with a realtor that is selling condos in
Tampa, Florida. The realtor wants to create an advertisement that will announce
condos in a new development in downtown Tampa.
Which one of the following landing page would be ideal for
this scenario?
A. A form for users to complete for more information about
the condos
B. Details on the condos for sales
C. A page with a video of the realtor’s experience in Tampa
D. The realtor’s home pagewhere a link to the information
for the condos are located
Answer: B
QUESTION NO: 51
Beth is reviewing her Google AdWords keyword status. For
each keywords Beth can see one of six different status indicators for her
keywords. What status message will Beth see for keyword bids that are below the
first page bid estimate?
A. Undervalued bid
B. Below first page bid
C. Low quality score
D. Low bid estimate
Answer: B
QUESTION NO: 52
Sally has multiple campaigns for her company’s products in
Google AdWords. She wants to see and edit the details of all the ad groups in
her AdWords account. Which one of the following approaches is the best choice
for Sally to see and edit details of all the ad groups in her AdWords account?
A. Sally should use the downloadable AdWords editor for this
feature.
B. Sally should use the Ad groups tab from the Active
Campaigns tab of her account.
C. Sally can see all of the Ads from the online campaigns
page, but she can only edit the ads one at a time.
D. Sally should use the Ad groups tab from the All online
campaigns page of her account.
Answer: D
QUESTION NO: 53
You have a Website that sells training seminars for
companies. You want the users to visit your site through your Google AdWords ad
and sign-up for a newsletter. What tool would you use to track the success of your
Google AdWords ad?
A. Conversion tracking
B. Account snapshot
C. Google analytics
D. Campaign statistics
Answer: A
QUESTION NO: 54
Amy is managing a Google AdWords campaign for her business.
After three months of using Google AdWords Amy decides that she needs to
improve her campaign by optimizing her ad. If Amy’s immediate goal to increase
her clickthrough rate which one of the following optimization strategies is
most appropriate?
A. Amy should attract more clicks byrefining her ads, and
eliminate extra impressions by using negative keywords.
B. Amy should increase her advertising budget.
C. Amy should focus on her Website. Her landing page and
entire Website is must be set up to let users find the specific thing being
promoted in her ad.
D. Amy should add relevant keywords and site placements to
her ad groups while making ad text more compelling.
Answer: A
QUESTION NO: 55
Google owns several properties that appear in the Google
Network. Which one of the following is NOT a Google property?
A. Google.fr
B. Gmail
C. Facebook
D. Blogger
Answer: C
QUESTION NO: 56
Jeff wants to create an advertisement in his Google AdWords
account for mobile users. What is the primary requirement that Jeff must adhere
to for Google AdWords and mobile phone users?
A. Mobile ads must lead to a mobile Website.
B. Mobile ads must include a “call” link in the
advertisement.
C. Mobile ads must be text only.
D. Mobile ads must be image only.
Answer: A
QUESTION NO: 57
Martha has launched a new business that sells used computer
books online. She wants to use Google AdWords to help brand her company and
introduce her company to new users. Which one of the following Google AdWords
approaches would be best for Martha?
A. Target the right region and language of her business.
B. Use keyword insertion to make her ad more relevant to a
diverse audience.
C. Create keywords for unadvertised parts of her Website.
D. Use a cost-per-impression campaign.
Answer: D
QUESTION NO: 58
If you were to create a cost-per-acquisition campaign for your
company, there are three general rules that Google AdWords requires. To use the
Google AdWords Conversion Optimizer which one of the following rules does NOT
apply?
A. The campaign must have been receiving conversions at a
similar rate for at least a few days.
B. The campaign must have received at least 15 conversions
in the last 30 days.
C. The campaign must have a CPC bid of at least 3 percent of
the sale of the item being tracked.
D. AdWords Conversion Tracking must be enabled.
Answer: C
QUESTION NO: 59
You are the Google AdWords Administrator for your company.
You have created accountsyou’re your employees. One of your employees,
Stephanie, reports that her language settings aren’t correct for her and she’d
like to change the setting. How can Stephanie do this?
A. She cannot, only the original account creator can change
the language setting.
B. She can do this through the My Account tab and then
choosing Language settings.
C. She can do this through the Manage Accounts tab and then
choosing Language settings.
D. She can do this through the Manage Accounts tab.
Answer: A
QUESTION NO: 60
Ben has created an advertisement for Google AdWords but his
advertisement has been rejected due to Google’s content policy. Which one of
the following is an example of a Google AdWords advertisement that would like
be rejected from Google AdWords?
A. US-based cigar store
B. Donations for a hurricane relief fund
C. Test prep books and software
D. Used software sales
Answer: A
Google AdWords Questions: Page 7
QUESTION NO: 61
You would like to edit the languages you’ve elected to use
with your Google AdWords campaign.
How can you change the targeted languages in Google AdWords?
A. Through the campaign’s option to Edit Languages and
Locales.
B. Through the campaign’s choice to Edit Languages option.
C. Once you elect to use a particular language(s) you cannot
change this option. You’ll need to delete the ad and create a new one.
D. Through the campaign’s choice to Edit Settings option.
Answer: D
QUESTION NO: 62
John is currently managing several Google AdWords for his
company. He has recently hired an assistant that will also need to edit and
manage some of the campaigns. How can John and this new assistant both work in
Google AdWords?
A. The new assistant will need to create a Google AdWords
account and then merge the account with John’s account in the role of AdWords
Assistant.
B. John will need to share his login information with the
new assistant.
C. John will need to create a new account for the assistant
and migrate the campaigns theassistant is to manage to the new account.
D. John will need to create a new Google AdWords account for
the assistant and assign the assistant the level of Standard.
Answer: D
QUESTION NO: 63
When you first login to Google AdWords there are six main
tabs displayed. Which one of the following is NOT one of the six tabs you’ll
see in Google AdWords?
A. Opportunities
B. My Account
C. My Clients
D. Campaigns
Answer: C
QUESTION NO: 64
You are working with a new client and her Google AdWords
program. The client is concerned that her competitor may see her ad and
maliciously click her ad to drive up her costs for invalid clicks.
What response is the best you could give to the client?
A. No, Google uses methods to combat invalid clicks to protect
the Google AdWordsaccounts.
B. Yes, this is a risk with Google AdWords, but we can track
the clicks to determine what IP address has been clicking on the ad multiple
times.
C. No, your competitor will not see your ads because Google
won’t reveal your ad to competitor’s Websites.
D. Yes, this is a risk with Google AdWords.
Answer: A
QUESTION NO: 65
Tom is the SEO Manager for his company and he wants to
create a Google AdWords video ad. His supervisor, Harriett, wants to know where
ads will actually be displayed. Where will video ads be displayed?
A. Video ads will appear in the Google sponsored listings
results.
B. Video ads will appear in the Google Content Network.
C. Video ads will appear in the Google search results.
D. Video ads will appear on YouTube.
Answer: B
QUESTION NO: 66
Tom has created a new ad for his campaign but he’s not
seeing his ad show up in the Google results. Tom would like to invoke the Ads
Diagnostic Tool to determine why his ad isn’t showing in results. Where can Tom
access the Ads Diagnostic Tool?
A. Reporting tab within Tom’s Google AdWords account
B. Opportunities tab within Tom’s Google AdWords account
C. Home tab within Tom’s Google AdWords account
D. Campaigns tab within Tom’s Google AdWords account
Answer: B
QUESTION NO: 67
Brad is managing an SEO effort for his company, which also
includes Google AdWords placements.
His company offers services in the US and in Europe. Brad
would like to make certain the Google AdWords ads appear in English, French,
and German. Which one of the following is the best approach Brad should take to
make certain his ads appear in the appropriate languages?
A. Brad doesn’t need to do anything. Google AdWords will
translate the ads for him whenusers from these different countries trigger the
ad to be displayed.
B. Brad will first need to identify the locations for the
ads and then Google will translate the ads when users from the different
countries trigger the ad to be displayed.
C. Brad will need to create a separate campaign for each
language.
D. Brad will need to create a separate campaign for each
language and target the best location for the ad.
Answer: D
QUESTION NO: 68
Jane is working with her manager to create an ad campaign
for her organization. For this ad
Jane’s manager wants to use the CPM bid method. What is the
least amount that Jane can enter for the maximum CPM bid in Google AdWords?
A. 11 cents
B. 1 cent
C. 10 cents
D. 25 cents
Answer: D
QUESTION NO: 69
What is the device platform targeting?
A. It allows Google AdWords participants to choose the
browser that the ad is displayed in.
B. It allows Google AdWords participants to choose the
operating system that the ad is displayed in.
C. It allows Google AdWords participants to choose the
desktop and laptop users versus iPhones and other mobile devices to display ads
to.
D. It allows Google AdWords participants to choose the
locale where the ad is displayed.
Answer: C
QUESTION NO: 70
You are creating a new campaign in Google AdWords and you
need to pick the languages and location you want to target. How many different
languages can you target as part of this process?
A. Forty
B. One
C. Ten
D. Two
Answer: A
QUESTION NO: 71
If you wanted to set unique bids for each of your ads and
restrict the sites in the Content Network where your Google AdWords ads appear
you’d choose with one of the following targeting feature?
A. Direct placements
B. Automatic placements
C. Managed placements
D. Excluded placements
Answer: C
QUESTION NO: 72
You are managing a Google AdWords campaign for your company
and you want to review every search query that triggered your ad. Your goal is
to determine what search queries were irrelevant but yet triggered your ad.
Based on the results you’ll create negative keywords to keep these search
queries from triggering your ad in the future. What Google AdWords optimization
tool can you use?
A. Placement tool
B. Search Query Performance tool
C. Account statistics
D. Website Optimizer
Answer: B
QUESTION NO: 73
You are working with Ben, a client that has a carpentry
business, to help him create a Google AdWords campaign. Ben is concerned with
how Google determines where a person is originating from and how that may
affect his business. Google uses, you explain, several approaches to determine
where a person’s search originates from. Which one of the following is not a
valid method that Google uses to determine where a search originates from?
A. The Google domain being used
B. The language the user has set as their preference in
Google
C. The area code of the mobile device being used
D. The IP address of the user
Answer: C
QUESTION NO: 74
John wants to create a new Google AdWords ad for his
company. John would like for users that land on his Web URL to receive a pop-up
window explaining the discount of the day. Is this a problem for Google AdWords
users?
A. Yes, it is a violation of the link policies.
B. No, pop-ups are fine, but pop-unders are not allowed.
C. Yes, it is a violation of the content policies for Google
AdWords.
D. No, pop-ups are fine as long as the pop-up window is
related to the Google AdWords purchased.
Answer: A
QUESTION NO: 75
You are an AdWords consultant and a client has asked that
you create an AdWords campaign for them. The client wants you to create an ad
that implies the ad is for their competitor. Why is this inappropriate
according to Google?
A. AdWords sponsored links must clearly and accurately
represent your site.
B. AdWords has no policy against this activity.
C. AdWords sponsored links cannot imply ads are for
competition.
D. AdWords sponsored links can’t misrepresent or confuse
readers.
Answer: A
QUESTION NO: 76
What two tools does Google offer users to improve your
Website performance?
A. Google Web Analyzer and Web Analyzer
B. Google Analyzer and Website Optimizer
C. Google Analytics and Website Optimizer
D. Google Analyticsand Website Analytics
Answer: C
QUESTION NO: 77
You are managing a Google AdWords campaign for client that
has a business selling greeting cards online. The customer has asked you to
provide a report for them that will show statistics on how specific types of ad
variations are performing. Which report should you generate for your client?
A. Hourly report
B. Placement performance report
C. Search terms report
D. Ad text report
Answer: D
QUESTION NO: 78
Carl has created a new company that provides language
translation services for English-speaking people in France. Carl would like to
create a Google AdWords that would address people that need his service. Which
one of the following targeting options would be the best for Carl?
A. Carl should target either France or display his ad in
English – he cannot do both.
B. Carl should target the country of France and target the
language of English.
C. Carl should target the country of France and display his
ad in English.
D. Carl should target France, write the ad in French, and
allow Google to translate the ad.
Answer: B
QUESTION NO: 79
Jan creates a Google AdWords ad for her company. She wants
to avoid showing her ad when users search for free, cheap, or crack. How can
she do this with a keyword match type?
A. Jan willneed to create an exact match for the phrases she
will allow her ad to be displayed with.
B. Jan will need to create a negative match for the searched
phrase that includes free, cheap, or crack.
C. Jan will need to a broad match, but add the negative
qualifier for each keyword she doesn’t want her ad associated with.
D. Jan can only do this if she creates an exact match, in
quotes, for every approved keyword.
Answer: B
QUESTION NO: 80
When you create a new Google AdWords ad how can you also
ensure that the ad will be included in the entire Google Network?
A. You must opt-in to the network through your Google
AdWords account management.
B. You must first apply to Google to opt-in to the Google
Network. Google will review your application ad then may approveyour
participation.
C. By default, ads are included in the entire Google
Network.
D. You must opt-in to the network through your campaign
settings.
Answer: C
Google AdWords Questions: Page 9
QUESTION NO: 81
You are managing your Google AdWords account and you need to
review your account. In particular you’d like to examine how you can increase
your traffic or sales volume. Which tabs in the Google AdWords account will
help you determine changes to increase traffic to your site?
A. Opportunities
B. Billing
C. Reporting
D. Campaign
Answer: A
QUESTION NO: 82
You have opened the Ad groups tab in your Google AdWords
account. What symbol is used to represent the ads that have been paused in Ad
groups?
A. Grey circles
B. Red X
C. Grey bars
D. Black stop button
Answer: C
QUESTION NO: 83
You need to change the budget for an ad campaign. What steps
will you take to edit the budget for an existing ad campaign?
A. In the advertisement table, click on the advertisement
you’d like to edit, enter the new budget, and click Save.
B. In the campaign table, click on the advertisement you’d
like to edit, enter the new budget, and click Save.
C. In the campaign table, click on the budget you’d like to
edit, enter the new budget, and click Save.
D. In the advertisement table, click on the campaign you’d
like to edit, enter the new budget, and click Save.
Answer: C
QUESTION NO: 84
You are the consultant for a wedding management business.
You are helping the business manage the Google AdWords. Several employees of
the wedding management business will need to login into the My Client Center to
see and create reports and make some changes to the ad campaigns.
As a general rule what level of access should you provide
for your client?
A. Your client owns the campaigns so they should be set as
account owner in the My Client Center.
B. The client should only have the minimum level of rights
to accomplish what they need to.
C. The client should have standard access rights.
D. The client should have administrative rights.
Answer: B
QUESTION NO: 85
What color format should you use when creating image ads?
A. RGB
B. Web-enabled colors only
C. Pantone
D. CYMK
Answer: A
QUESTION NO: 86
A Google AdWords client wants to improve their quality score
for their ad campaigns. He would like to review the relevance of his keywords,
the quality of his ad’s landing page, and the overall performance of his
landing page. As a Google AdWords expert, where would you recommend this person
review this criterion for their Google AdWords?
A. The Google AdWords client can review all of the informationthrough
the Keyword Analysis field accessible through the campaign’s keyword tab.
B. The Google AdWords client can review this information on
the home page of the ad campaign.
C. The Google AdWords client can review all of the
information through the Keyword Analysis field accessible through the ad
group’s keyword tab.
D. The Google AdWords client can review the keyword
relevance through the quality score detail, the other information is external
to Google and will need to be reviewed on his site.
Answer: C
QUESTION NO: 87
Your client would like you to create an advertisement that
uses an animated image with Google AdWords. Is this possible?
A. No, Google AdWords can use images, but not animated
images as part of its program.
B. Yes, Google AdWords now usesimages and animated images,
but only for participants of select content sites.
C. No, Google AdWords does not use images as part of its
program.
D. Yes, Google AdWords now uses images and animated images
as part of its program for search sites.
Answer: B
QUESTION NO: 88
Gary wants to create an image ad for his Google AdWords
account. In particular Gary wants to create the standard square ad. When Gary
creates his image what size should the image be?
A. 200 x 200
B. 250 x 250
C. It doesn’t matter, Google AdWords will resize the image
for Gary to fit the ad.
D. Google AdWords doesn’t use square ads, just banner ads at
468 x 60.
Answer: B
QUESTION NO: 89
Lila is a Google AdWords consultant for a company that sells
candy online. Lila has created ads for this client but the clickthrough rate
has not been good. Lila reads that tightly themed ad groups are one of the best
suggestions to improve an ad’s clickthrough rate. Which one of the following
statements is the best example of a tightly themed ad group?
A. Lilashould create one ad group for each type of candy her
client sells.
B. Lila should include call-to-action requests such as
“Order Fresh Candy” for the ad.
C. Lila should target the geographical area where the candy
store exists.
D. Lila should improve thecandy store’s Website design.
Answer: A
QUESTION NO: 90
You are reviewing the Google AdWords formula to determine
your Ad Rank. Google says that increasing your maximum CPC can improve the
position of your ad. You always pay the lowest amount possible for the highest
position you can get given your Quality Score and CPC bid. Google divides what
factor by your quality score to determine where your ad is ranked?
A. The quality score average of all other bidders
B. The ad rank of the ad showing above you
C. The ad rank of the ad in the last position on the page
D. The ad rank of the ad showing beneath you
Answer: D
QUESTION NO: 91
Thomas is working with Anne to customize their Google
AdWords ad. Anne wants to make certain that her ads rotate rather than show the
same ads over and over. How can Anne ensure that her ads will rotate when
they’re displayed?
A. Anne should choose the Swivel option in the Advance
settings section of her campaign’s Settings tab.
B. Anne should choose the Optimize option in the
Advancesettings section of her campaign’s Settings tab.
C. Anne should choose the Optimize option in the Serving
settings section of her campaign’s Settings tab.
D. Anne should choose the Rotate option in the Advance
settings section of her campaign’s Settings tab.
Answer: D
QUESTION NO: 92
Tom has created a Google AdWords for his travel business. He
wants to attract visitors to his domain specific to .fr but Google AdWords has
not approved his ad. Which one of the following is the likely reason why Tom’s
ad has not been approved?
A. The destination URL is not the same country as Tom’s
origination.
B. The destination URL must be in French in this instance.
C. The destination URL must be the same as the display URL.
D. The destination URL must be in the same time zone as
Tom’s account.
Answer: C
QUESTION NO: 93
Allen is managing ads for his company and he’d like to
include the ads in the Google Content Network. Where does Allen configure
automatic placements of ads in the Google Content Network for his campaigns?
A. Allen will select “Relevant pages across the entire
network” in the “Network Settings” section on his “Networks” tab.
B. Allen will select “Relevant pages across the entire
network” in the “Ad Settings” section on his “Settings” tab.
C. Allen will select “Relevant pages across the entire
network” in the “Network Settings” section on his “Settings” tab.
D. Allen will select “Relevant pages across the entire
network” in the “Network Settings” section on his “Opportunities” tab.
Answer: C
QUESTION NO: 94
Marty wants to lockout all of his competition for anyone
that searches for the keyword “pencils”. Can Marty lockout his competition for
this keyword?
A. Yes, if Marty purchases the Google AdWord Rights for the
keyword pencils.
B. No, Google creates the qualityscore based on keywords and
bids to determine the most relevant ad based on the relevancy and the bid.
C. No, Marty’s competition could outbid him on the keyword
pencil.
D. Yes, if Marty buys the Google rights to keyword pencils.
Answer: B
QUESTION NO: 95
You are a consultant and you’re meeting with a potential
client about signing up for Google AdWords. You tell the client how Google
AdWords works, and the benefits of using a qualified third party for account
management. You open your Google AdWords campaign management to show your
potential client how you can track conversions for an email signup. What are
the steps you’d take to show this client the Conversion Tracking feature?
A. Click Conversion Tracking at the top of the Campaign
Management tab and then click Create an Action.
B. Click Conversion Tracking at the top of the Campaign
Management tab and then click Convert Actions to Tracks.
C. Click Conversion Tracking at the top of the Campaign
Management tab and then click Create a Conversion.
D. Click Conversion Tracking at the top of the Campaign
Management tab and then click Make a Conversion Tracking Item.
Answer: A
QUESTION NO: 96
You are a consultant to a company that wants to advertise
online, but they’re wary of the Google Content Network and display ads. You
inform your client that most users spend more time away from search sites and
on blogs, news sites, and other Web content. According to Google, how much time
do users spend on Search sites such as Google.com?
A. 15 percent
B. 10 percent
C. 5 percent
D. 20 percent
Answer: C
QUESTION NO: 97
You need to quickly find information on your campaign
statistics as you have a meeting you’re your supervisor in twenty minutes.
Where can you find data on your clicks, impressions, clickthrough rates (CTR),
and average costs-per-click?
A. Campaign Management tab in Campaign Statistics
B. Google Analytics
C. Report Center
D. Account snapshot
Answer: A
QUESTION NO: 98
Which one of the following statements best describes the
relationship between the quality score and the cost-per-click of an ad in
Google AdWords?
A. The higher a keyword’s Quality Score, the lower the price
you pay for each click and the better its ad position.
B. The higher a keyword’s Quality Score, the lower the price
you pay for each.
C. The higher a keyword’s Quality Score, the higher the
price you pay for each click and the higher the ranking of your ad over your
competition.
D. The higher a keyword’s Quality Score, the higher the
price you pay for each click and the better its ad position.
Answer: A
QUESTION NO: 99
Wendy is creating a new Google AdWords ad for her company.
When Wendy creates this new ad she’ll need to choose one of five match types
for her keywords. Which one of the following is not one of the five match types
Wendy can choose?
A. Quoted match
B. Embedded match
C. Phrase match
D. Exact match
Answer: A
QUESTION NO: 100
How often is a quality score generated for a Google AdWords
client?
A. Hourly
B. Each time a keyword matches a search query
C. Daily
D. Weekly
Answer: B
QUESTION NO: 101
Chris is managing a Google AdWords campaign for his client.
The client wants to specifically target women between the ages of 38 and 45.
How can Google AdWords help Chris achieve this goal?
A. Google AdWords can target demographics, such as age
andsex, through the demographic bidding tool.
B. Google AdWords cannot target ages and sex.
C. Google AdWords can only loosely target demographics
through the Demographics setting in the Google AdWords home page.
D. Google AdWords can only target certain demographics
through the Google Network.
Answer: A
QUESTION NO: 102
Gina is working with Amy on a Google AdWords campaign they
have created. Their manager Joe is concerned about the cost per click rate and
how quickly the campaign’s budget may be depleted. Amy tells Joe about the
AdWords Discounter pricing. What is the AdWords Discounter?
A. The AdWords Discounter is a feature built into AdWords
that will charge you the lowest possible CPC while still maintaining your
position for each keyword if you pay for the ads upfront.
B. The AdWords Discounter is a feature that automatically
reduces the price advertisers pay for clicks if Google’s data shows that a
click from a Content Network page is less likely to result in a conversion.
C. The AdWords Discounter is afeature that will charge you
less per click the more clicks a campaign receives.
D. The AdWords Discounter is a feature built into AdWords
that will charge you the lowest possible CPC while still maintaining your
position for each keyword.
Answer: D
QUESTION NO: 103
Martha is managing Google AdWords for her company. She wants
her ads to be displayed as soon as possible every day and doesn’t mind if all
of her ads don’t show across the day. What type of AdWords budget should Martha
use?
A. Standard delivery
B. Accelerated delivery
C. Daily
D. Accrued
Answer: B
QUESTION NO: 104
Your customer wants you to create a Google AdWords report
that will show them how many times the ads were shown and the actual
cost-per-click rate. What type of report can you create for the client?
A. Impression report
B. Conversion reporting
C. CTR report
D. Statistical report
Answer: D
QUESTION NO: 105
Blynn is reviewing her Google AdWords account and notices
that her ad has received a considerable amount of clicks. Upon further review,
Blynn realizes that on some days the amount of clicks were considerably more
than what her daily budget has allowed. What is the most likely reason why this
is happening?
A. Google will adjust the daily budget as needed based on
the quality score of thead.
B. Blynn is using cost-per-million (CPM) bidding, not cost
per click bidding.
C. Blynn hasn’t set, but hasn’t approved, her daily budget
for ads.
D. Google may deliver more clicks than what Blynn’s budget
called for to make up for other days within the same billing period in which
the daily budget was not reached.
Answer: D
QUESTION NO: 106
Sam is working with Google AdWords for his customer. He’s
read about the account tree but he can’t seem to find it when he signs into
Google AdWords. How can Sam see the account tree?
A. Click Google AdWords accounts, account tree.
B. The account tree only appears when you have two or more
campaigns.
C. Click Google AdWords accounts, client, campaigns and then
the account tree is displayed.
D. Click Google AdWords accounts, home, campaigns and then
the account tree is displayed.
Answer: B
QUESTION NO: 107
Beth has created an ad for her business that sells postcards
for bulk mailing. Beth has created the keyword phrases Bulk Mailing Postcards,
bulk mailing postcards, and bulk mailing post-cards.
Which one of the following statements best identifies the
problems with Beth’s keyword phrase?
A. Beth doesn’t need to capitalize the keywords or add
hyphens to the keyword post-cards as Google AdWords sees these all as the
samephrase.
B. There’s nothing wrong with these phrases as it addresses
three different types of searches.
C. Beth doesn’t need to have all three phrases as keywords
as the three phrases are all the same to Google AdWords.
D. Beth doesn’t need to capitalize the keywords phrases as
Google AdWords isn’t case sensitive. The hyphen in post-cards however is a
different keyword than postcards in the first keyword phrase.
Answer: D
QUESTION NO: 108
Your client has asked you to create an advertisement that
includes video of their product being used. Google AdWords does support rich
media ads but they recommend that you target sites or categories that your
audience will find interesting and relevant. What is the Google AdWords
recommended number of minimum sites for rich media ad formats if you’re using
managed placements for your ads?
A. 10
B. 1
C. 100
D. 1,000
Answer: A
QUESTION NO: 109
Which of the following Adwords account accesses allows users
to view and run reports from the Report Center and browse the Campaigns and
Opportunities tabs in read-only mode?
A. Email-only
B. Standard
C. Read-only
D. Administrative
Answer: C
QUESTION NO: 110
Which of the following match types allows ad to show on
similar phrases and relevant variations of the keyword?
A. Partial match
B. Phrase match
C. Exact match
D. Broad match
Answer: D
QUESTION NO: 111
Which of the following is the highest level of access in
Adwords account?
A. Standard
B. Email-only
C. Administrative
D. Read-only
Answer: C
QUESTION NO: 112
Which of the following is a feature that monitors your
competition, and automatically reduces your actual cost-per-click so that you
pay the lowest price possible?
A. AdWords discounter
B. Cost-per-click
C. Smart pricing
D. Cost-per-thousand-impressions
Answer: A
QUESTION NO: 113
Which of the following is the process of promoting and
marketing a Website through paid listings on search engines?
A. Search engine marketing
B. Branding
C. PageRank
D. Search engine optimization
Answer: A
QUESTION NO: 114
Which of the following tabs contains the Account Snapshot
page?
A. Opportunities
B. Campaigns
C. Home
D. Reporting
Answer: C
QUESTION NO: 115
Which of the following tabs will you use to adjust budget,
bidding option, targeting, and other campaign-level settings?
A. Campaign
B. Keywords
C. Networks
D. Settings
Answer: D
QUESTION NO: 116
Which of the following tools allows developers to build
applications that interact directly with the
AdWords server?
A. Keyword Tool
B. My Client Center
C. API
D. AdWords Editor
Answer: C
QUESTION NO: 117
Which of the following is a feature in AdWords that is used to
navigate between the campaigns and ad groups in the campaign?
A. Menu
B. Account tree
C. Help
D. Tabs
Answer: B
QUESTION NO: 118
Which of the following settings limits the number of times
your ads appear on the Display Network to a unique user?
A. Ad scheduling
B. Frequency capping
C. Ad rotation
D. Bidding option
Answer: B
QUESTION NO: 119
Which of the following is a policy that is related to the
products and services a user advertises, and may apply to ads and the content
of the site?
A. Editorial and format
B. Campaigns
C. Link
D. Content
Answer: D
QUESTION NO: 120
What is the maximum number of characters, including spaces,
the title of a text ad can have?
A. 70
B. 30
C. 25
D. 35
Answer: C
Google AdWords Questions: Page 13
QUESTION NO: 121
What is the maximum number of characters, including spaces,
the display URL of a text ad can have?
A. 25
B. 35
C. 30
D. 70
Answer: B
QUESTION NO: 122
Which of the following is an ad format, which offers the
option to create the mobile text ads and the mobile image ads?
A. Ads
B. Mobile ads
C. Video ads
D. Text ads
Answer: B
QUESTION NO: 123
Which of the following is a policy that is related to the
display and destination URLs in an ad?
A. Campaigns
B. Editorial and format
C. Link
D. Content
Answer: C
QUESTION NO: 124
Which of the following is a targeting feature of the AdWords
system that matches ads to content on a given page based on the content of the
page?
A. Keyword
B. Contextual targeting
C. Placement targeting
D. Display Network bid
Answer: B
QUESTION NO: 125
Which of the following is a campaign settings feature that
allows you to target your text and image ads to desktop and laptop computers?
A. Google Analytics
B. Reporting
C. Device platform targeting
D. Campaigns
Answer: C
QUESTION NO: 126
Which of the following match types allows you to prevent
your ad from appearing in relation to certain phrase or exact matches?
A. Broad match
B. Embedded match
C. Negative match
D. Phrase match
Answer: B
QUESTION NO: 127
Which of the following match types is the default setting
for all keywords?
A. Exact match
B. Phrase match
C. Negative match
D. Broad match
Answer: D
QUESTION NO: 128
Which of the following match types eliminates searched
phrases you don’t want your ad to appear for?
A. Phrase match
B. Broad match
C. Negative match
D. Exact match
Answer: C
QUESTION NO: 129
Which of the bidding strategies will you use if you are
focused on clicks?
A. CPM bidding
B. Campaigns
C. CPA bidding
D. Automatic CPC bidding
Answer: D
QUESTION NO: 130
Which of the following is a tool for targeting ads to
specific groups of customers visiting certain sites in the Google Display
Network?
A. Position preference
B. Demographic bidding
C. Google trends
D. Ad scheduling
Answer: B
QUESTION NO: 131
Which bidding strategy will you use if you are focused on
building awareness of a product or brand on the Google Display Network?
A. Automatic CPC bidding
B. CPA bidding
C. CPM bidding
D. Manual CPC bidding
Answer: C
QUESTION NO: 132
Which of the following is a tool for adjusting your bids for
different times of day or days of the week?
A. Google trends
B. Demographic bidding
C. Ad scheduling
D. Position preference
Answer: C
QUESTION NO: 133
Which of the following is a tool for specifying the
positions in which you would like the ads to appear?
A. Ad scheduling
B. Demographic bidding
C. Position preference
D. Google trends
Answer: C
QUESTION NO: 134
Which of the following terms refers to an active Webpage
where customers will ‘land’ when they click an ad?
A. Quality score
B. Landingpage
C. Load time
D. Home
Answer: B
QUESTION NO: 135
Which of the following policies prohibits affiliates from
using destination URLs that automatically redirects to another Website?
A. Content policies
B. Quality
C. Editorial and format policies
D. Link policies
Answer: D
QUESTION NO: 136
Which of the following terms refers to the amount of time it
takes for a user to view the landing page after clicking an ad?
A. Quality score
B. Load time
C. Click-through rate
D. ROI
Answer: B
QUESTION NO: 137
According to which policy, destination URLs cannot contain
pop-ups, pop-unders, or other Windows that open automatically when you enter or
exit the Webpage?
A. Editorial and format policies
B. Link policies
C. Content policies
D. Home
Answer: B
QUESTION NO: 138
Which of the following is a policy that defines guidelines
for the style and technical aspects of ads and keywords?
A. Content
B. Editorial and Format
C. Quality
D. Link
Answer: B
QUESTION NO: 139
Which of the following is the process of adjusting parts of
your account and Website to improve the quality and performance of your AdWords
ads?
A. Home
B. Optimization
C. Campaigns
D. Link policies
Answer: B
QUESTION NO: 140
Which of the following is a measure of the profits made from
advertising, compared to how much spent on that advertising?
A. Cost-per-click
B. Clickthrough rate
C. Display network
D. Return on investment
Answer: D
QUESTION NO: 141
Which of the following reports in Google Analytics is used
to learn where users are leaving your site?
A. Funnel Visualization
B. Top Exit Pages
C. Top Landing Pages
D. Site Overlay
Answer: B
QUESTION NO: 142
Which of the following reports in Google Analytics is used
to learn how well (or poorly) the landing pages are performing?
A. Funnel Visualization
B. Top Exit Pages
C. Top Landing Pages
D. Site Overlay
Answer: C
QUESTION NO: 143
Which of the following is a tool to brainstorm ideas for
keyword lists and find negative keywords while creating a campaign?
A. Keyword analysis field
B. Traffic estimator
C. Keyword tool
D. Conversion tracking
Answer: C
QUESTION NO: 144
Which of the following terms refers to being clear about the
nature of business, how site interacts with the user’s computer, and how a
visitor’s personal information is used?
A. Navigability
B. Transparency
C. Advertising
D. Optimization
Answer: B
QUESTION NO: 145
Which of the following provides an easy path for users to
find what they are looking for on your Website?
A. Transparency
B. Relevancy
C. Optimization
D. Navigability
Answer: D
QUESTION NO: 146
Which of the following performance reports will you use to
show performance statistics for the ads on specific domains and URLs in the
content network?
A. Account Performance
B. Ad Performance
C. Search Query Performance
D. Placement Performance
Answer: D
QUESTION NO: 147
Which of the following performance reports will you use to
identify new keywords to add to the keyword list to get additional traffic?
A. Keyword Performance
B. Placement Performance
C. Campaign Performance
D. Search Terms Report
Answer: D
QUESTION NO: 148
Which of the following performance reports will you use to
view statistics on how specific types of ad variations are performing?
A. Account Performance
B. Ad performance
C. Keyword Performance
D. URL Performance
Answer: B
QUESTION NO: 149
When you first login to Google AdWords there are six main
tabs displayed. Which one of the following is NOT one of the six tabs you’ll
see in Google AdWords?
A. My Account
B. Campaigns
C. Opportunities
D. My Clients
Answer: D
QUESTION NO: 150
You are the Google AdWords Administrator for your company.
You have created accountsyou’re your employees. One of your employees,
Stephanie, reports that her language settings aren’t correct for her and she’d
like to change the setting. How can Stephanie do this?
A. She can do this through the Manage Accounts tab and then
choosing Language settings.
B. She can do this through the Manage Accounts tab.
C. She can do this through the My Account tab and then
choosing Language settings.
D. She cannot, only the original account creator can change
the language setting.
Answer: D
Google AdWords Questions: Page 16
QUESTION NO: 151
Beth has created an ad for her business that sells postcards
for bulk mailing. Beth has created the keyword phrases Bulk Mailing Postcards,
bulk mailing postcards, and bulk mailing post-cards.
Which one of the following statements best identifies the
problems with Beth’s keyword phrase?
A. Beth doesn’t need to capitalize the keywords or add
hyphens to the keyword post-cards as Google AdWords sees these all as the same
phrase.
B. Beth doesn’tneed to capitalize the keywords phrases as
Google AdWords isn’t case sensitive. The hyphen in post-cards however is a
different keyword than postcards in the first keyword phrase.
C. Beth doesn’t need to have all three phrases as keywords
as the three phrases are all the same to Google AdWords.
D. There’s nothing wrong with these phrases as it addresses
three different types of searches.
Answer: B
QUESTION NO: 152
Tom has created a Google AdWords for his travel business. He
wants to attract visitors to his domain specific to .fr but Google AdWords has
not approved his ad. Which one of the following is the likely reason why Tom’s
ad has not been approved?
A. The destination URL must be in the same time zone as
Tom’s account.
B. The destination URL must be the same as the display URL.
C. The destination URL is not the same country as Tom’s
origination.
D. The destination URL must be in French in this instance.
Answer: B
QUESTION NO: 153
Jen is a client that’s reviewing your work as her Google
AdWords consultant. Jen is confused about the quality score and how it affects
her ad on Google. Which one of the following, according to Google, is NOT a factor
in determining the quality score for ad?
A. The relevance of the keyword to the ads in its ad group
B. Jen’s account’s performance in the geographical region
where the ad will be shown
C. The quality of Jen’s landing page
D. The number of keywords targeted
Answer: D
QUESTION NO: 154
Amy is new to Google AdWords and she’s curious about the
policies Google requires for participants and their ads. Which one of the
following is NOT of the Google AdWords policy categories?
A. Content policies
B. Editorial and format policies
C. Image policies
D. Link policies
Answer: C
QUESTION NO: 155
Your client wants to be ranked number one in Google search
listings on the keyword golf. How can Google AdWords helps this goal?
A. Participation in Google AdWords will not help the
client’s organic search results.
B. Participation in Google AdWords will help the client’s
quest to be rankedhigh on the particular keyword if their ad uses the same
keywords on the client’s Website.
C. Participation in Google AdWords will help the client’s
quest to be ranked high on the particular keyword if the client enrolls in the
Google Organic Search program and the Google AdWords program.
D. Participation in Google AdWords will help the client’s
quest to be ranked high on the particular keyword.
Answer: A
QUESTION NO: 156
You are managing a Google AdWords campaign for client that
has a business selling greeting cards online. The customer has asked you to
provide a report for them that will show statistics on how specific types of ad
variations are performing. Which report should you generate for your client?
A. Placement performance report
B. Hourly report
C. Ad text report
D. Search terms report
Answer: C
QUESTION NO: 157
You have created a budget for your Google AdWords of $10 per
and you’ve subscribed to the 30day billing period. On some days Google adjusts
your daily budget to allow more clicks than the $10 amount and on other days it
does not. What is the maximum you’ll have to pay in this instance?
A. $300, plus or minus ten percent
B. It depends on the total number of impressions your ads
have had.
C. $300
D. It depends on how many conversions the adjustments have
brought to your Website.
Answer: C
QUESTION NO: 158
What tool can you use with Google AdWords to determine how
much time customers spend on your site after they click your ad?
A. Google Translate
B. Google Analytics
C. Google Pack
D. GoogleTrends for Websites
Answer: B
QUESTION NO: 159
When you create a new Google AdWords ad how can you also
ensure that the ad will be included in the entire Google Network?
A. By default, ads are included in the entire Google
Network.
B. You must first applyto Google to opt-in to the Google
Network. Google will review your application ad then may approve your
participation.
C. You must opt-in to the network through your campaign
settings.
D. You must opt-in to the network through your Google
AdWords account management.
Answer: A
QUESTION NO: 160
How often is a quality score generated for a Google AdWords
client?
A. Hourly
B. Each time a keyword matches a search query
C. Daily
D. Weekly
Answer: B
QUESTION NO: 161
You have a client that has reviewed a recent performance
report you’ve supplied. The client wants to make several changes to the Google
AdWords campaign. When can the changes be implemented?
A. On any day other than the day a billing cycle ends or
starts
B. Any time outside of three days of a new billing cycle
C. Within seven days of a new billing cycle
D. Any time
Answer: D
QUESTION NO: 162
Consider an advertiser that is trying to sell more coffee
beans. The advertiser has identified keywords for the ad groups: gourmet coffee
beans, organic coffee beans, and French roast beans.
Which keyword wouldn’t be a good choice to include in the ad
group gourmet coffee beans?
A. Gourmet coffee
B. French roast coffee beans
C. Specialty coffee
D. Gourmet coffee beans
Answer: B
QUESTION NO: 163
Jan creates a Google AdWords ad for her company. She wants
to avoid showing her ad when users search for free, cheap, or crack. How can she
do this with a keyword match type?
A. Jan will need to a broad match, but add the negative
qualifier for each keyword she doesn’t wantherad associated with.B. Jan will
need to create a negative match for the searched phrase that includes free,
cheap, orrack.
C. Jan can only do this if she creates an exact match, in
quotes, for every approved keyword.
D. Jan will need to create an exact match for the phrases
she will allow her ad to be displayed with.
Answer: B
QUESTION NO: 164
You are working with a client to discuss how their ad will
appear in the Google Network. You tell the client that they can customize the
ad’s content placement, but the customer doesn’t understand the concept of
content placement. Which one of the following is the best description of
content placement in the Google Network?
A. A placement describes the premium to low-level minimums
for an ad to be placed on a Google Network participant’s page.
B. A placement is where the Google AdWords ad will appear on
the Internet.
C. A placement is the order in which an advertisement is
displayed on a Google Network’s participant’s page.
D. A placement can be an entire Website, a subset of a
Website, or even an individual ad unit positioned on a single page.
Answer: D
QUESTION NO: 165
You are creating a new campaign in Google AdWords and you
need to pick the languages and location you want to target. How many different
languages can you target as part of this process?
A. Two
B. Forty
C. Ten
D. One
Answer: B
QUESTION NO: 166
Jeff wants to create an advertisement in his Google AdWords
account for mobile users. What is the primary requirement that Jeff must adhere
to for Google AdWords and mobile phone users?
A. Mobile ads must be image only.
B. Mobile ads must include a “call” link in the advertisement.
C. Mobile ads must be text only.
D. Mobile ads must lead to a mobile Website.
Answer: D
QUESTION NO: 167
You need to quickly find information on your campaign
statistics as you have a meeting you’re your supervisor in twenty minutes.
Where can you find data on your clicks, impressions, clickthrough rates (CTR),
and average costs-per-click?
A. Campaign Management tab in Campaign Statistics
B. Account snapshot
C. Report Center
D. Google Analytics
Answer: A
QUESTION NO: 168
What two tools does Google offer users to improve your
Website performance?
A. Google Analytics and Website Analytics
B. Google Web Analyzer and Web Analyzer
C. Google Analytics and Website Optimizer
D. Google Analyzer and Website Optimizer
Answer: C
QUESTION NO: 169
Google wants to make certain that Google Content Network
consultants understand where people
are spending their time online. Google has identified four
categories where people spend their time online. Which one of the following
statements ranks Internet usage for Web users from smallest to largest
percentage of time online according to Google?
A. Search sites, commerce sites, content sites,
communication sites
B. Content sites, communication sites, commerce sites,
search sites
C. Commerce sites, content sites, communication sites,
search sites
D. Communication sites, content sites, commerce sites,
search sites
Answer: B
QUESTION NO: 170
Jeff is creating a mobile ad for his Website for the Google
AdWords program. Which one of the following options is allowed by Google
AdWords for mobile users?
A. A hide all images option to see just the Google AdWords
text
B. An ignore mobile ad option to hide the Google AdWords
C. A text link so visitors can send a text message to the
advertiser
D. A call link so visitors can immediately call rather than
visit the Website
Answer: D
Google AdWords Questions: Page 18
QUESTION NO: 171
Martha has launched a new business that sells used computer
books online. She wants to use Google AdWords to help brand her company and
introduce her company to new users. Which one of the following Google AdWords
approaches would be best for Martha?
A. Use a cost-per-impression campaign.
B. Target the right region and language of her business.
C. Use keyword insertion to make her ad more relevant to a
diverse audience.
D. Create keywords for unadvertised parts of her Website.
Answer: A
QUESTION NO: 172
Tom has created a new ad for his campaign but he’s not
seeing his ad show up in the Google results. Tom would like to invoke the Ads
Diagnostic Tool to determine why his ad isn’t showing in results. Where can Tom
access the Ads Diagnostic Tool?
A. Campaigns tab within Tom’s Google AdWords account
B. Home tab within Tom’s Google AdWords account
C. Reporting tab within Tom’s Google AdWords account
D. Opportunities tab within Tom’s Google AdWords account
Answer: D
QUESTION NO: 173
Beth has created a Google AdWords account for her company
but she is no longer interested in managing the Google AdWords. She hires an
SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth’s account?
A. The SEO firm will need to create a new Google AdWords
account in the My Client Center program.
B. The SEO firm will need to link Beth’s account to their
account.
C. The SEO firm will need Beth’s account login information
to login and manage the account as Beth.
D. The SEO firm will need to acquire Beth’s account through
the My Client Center program.
Answer: B
QUESTION NO: 174
Jan creates a Google AdWords ad for her company. She wants
to avoid showing her ad when users search for free, cheap, or crack. How can
she do this with a keyword match type?
A. Jan will need to create a negative match for the searched
phrase that includes free, cheap, or crack.
B. Jan will need to create an exact match for the phrases
she will allow her ad to be displayed with.
C. Jan will need to a broad match, but add the negative
qualifier for each keyword she doesn’t want her ad associated with.
D. Jan can only do this if she creates an exact match, in
quotes, for every approved keyword.
Answer: A
QUESTION NO: 175
A Google AdWords client wants to improve their quality score
for their ad campaigns. He would like to review the relevance of his keywords,
the quality of his ad’s landing page, and the overall performance of his
landing page. As a Google AdWords expert, where would you recommend this person
review this criterion for their Google AdWords?
A. The Google AdWords client can review the keyword
relevance through the quality score detail, the other information is external
to Google and will need to be reviewed on his site.
B. The Google AdWords client can review all of the
information through the Keyword Analysis field accessible through the
campaign’s keyword tab.
C. The Google AdWords client can review this information on
the home page of the ad campaign.
D. The Google AdWords client can review all of the
information through the Keyword Analysis field accessible through the ad
group’s keyword tab.
Answer: D
QUESTION NO: 176
Amy is managing a Google AdWords campaign for her business.
After three months of using Google AdWords Amy decides that she needs to
improve her campaign by optimizing her ad. If Amy’s immediate goal to increase
her clickthrough rate which one of the following optimization strategies is
most appropriate?
A. Amy should focus on her Website. Her landing page and
entire Website is must be set up to let users find the specific thing being
promoted in her ad.
B. Amy should increase her advertising budget.
C. Amy should attract more clicks by refining her ads, and
eliminate extra impressions by using negative keywords.
D. Amy should add relevant keywords and site placements to
her ad groups while making ad text more compelling.
Answer: C
QUESTION NO: 177
Your customer wants you to create a Google AdWords report
that will show them how many times the ads were shown and the actual
cost-per-click rate. What type of report can you create for the client?
A. Statistical report
B. Conversion reporting
C. CTR report
D. Impression report
Answer: A
QUESTION NO: 178
Blynn is reviewing her Google AdWords account and notices
that her ad has received a considerable amount of clicks. Upon further review,
Blynn realizes that on some days the amount of clicks were considerably more
than what her daily budget has allowed. What is the most likely reason why this
is happening?
A. Google may deliver more clicks than what Blynn’s budget
called for to make up for other days within the same billing period in which
the daily budgetwas not reached.
B. Blynn is using cost-per-million (CPM) bidding, not cost
per click bidding.
C. Google will adjust the daily budget as needed based on
the quality score of the ad.
D. Blynn hasn’t set, but hasn’t approved, her daily budget
for ads.
Answer: A
QUESTION NO: 179
What tool can you use with Google AdWords to determine how
much time customers spend on your site after they click your ad?
A. Google Translate
B. Google Trends for Websites
C. Google Analytics
D. Google Pack
Answer: C
QUESTION NO: 180
Jan creates a Google AdWords ad for her company. She wants
to avoid showing her ad when users search for free, cheap, or crack. How can
she do this with a keyword match type?
A. Jan will need to a broad match, but add the negative
qualifier for each keyword she doesn’t want her ad associated with.
B. Jan will need to create an exact match for the phrases
she will allow her ad to be displayed with.
C. Jan will need to create a negative match for the searched
phrase that includes free, cheap, or crack.
D. Jan can only do this if she creates an exact match, in
quotes, for every approved keyword.
Answer: C
QUESTION NO: 181
John wants to create a new Google AdWords ad for his
company. John would like for users that land on his Web URL to receive a pop-up
window explaining the discount of the day. Is this a problem for Google AdWords
users?
A. Yes, it is a violation of the link policies.
B. No, pop-ups are fine as long as the pop-up window is
related to the Google AdWords purchased.
C. Yes, it is a violation of the content policies for Google
AdWords.
D. No, pop-ups are fine, but pop-unders are not allowed.
Answer: A
QUESTION NO: 182
You are managing your Google AdWords account and you need to
review your account. In particular you’d like to examine how you can increase
your traffic or sales volume. Which tabs in the Google AdWords account will
help you determine changes to increase traffic to your site?
A. Billing
B. Opportunities
C. Reporting
D. Campaign
Answer: B
QUESTION NO: 183
Frank is managing a Google AdWords ad group for his travel
agency. Frank wants to make certain that his ad appears in Google when someone
searches for Montana cabin rentals. Which one of the following matching options
would ensure that Frank’s ad would appear when this exact phrase exclusively is
used?
A. “Montana cabin rentals”
B. Montana cabin rentals
C. [Montana cabin rentals]
D. -Montana cabin rentals
Answer: C
QUESTION NO: 184
Gina is working with Amy on a Google AdWords campaign they
have created. Their manager Joe is concerned about the cost per click rate and
how quickly the campaign’s budget may be depleted. Amy tells Joe about the
AdWords Discounter pricing. What is the AdWords Discounter?
A. The AdWords Discounter is a feature built into AdWords
that will charge you the lowest possible CPC while still maintaining your
position for each keyword.
B. The AdWords Discounter is a feature that automatically
reduces the price advertisers pay for clicks if Google’s data shows that a
click from a Content Network page is less likely to result in a conversion.
C. The AdWords Discounter is a feature built into AdWords
that will charge you the lowest possible CPC while still maintaining your
position for each keyword if you pay for the adsupfront.
D. The AdWords Discounter is a feature that will charge you
less per click the more clicks a campaign receives.
Answer: A
QUESTION NO: 185
Which one of the following statements best describes the
relationship between the quality score and the cost-per-click of an ad in
Google AdWords?
A. The higher akeyword’s Quality Score, the lower the price
you pay for each.
B. The higher a keyword’s Quality Score, the higher the
price you pay for each click and the better its ad position.
C. The higher a keyword’s Quality Score, the lower the price
you pay for each click and the better its ad position.
D. The higher a keyword’s Quality Score, the higher the
price you pay for each click and the higher the ranking of your ad over your
competition.
Answer: C
QUESTION NO: 186
You are anSEO consultant for Henry’s company. Henry is
interested in the Google AdWords program, but he’s mostly interested in
branding his site and getting ad visibility. With this in mind, which bidding
option would you recommend to Henry?
A. Conversion optimizer
B. Cost-per-thousand impressions
C. Cost-per-view
D. Cost-per-click bidding
Answer: B
QUESTION NO: 187
You have a Website that sells training seminars for
companies. You want the users to visit your site through your Google AdWords ad
and sign-up for a newsletter. What tool would you use to track the success of
your Google AdWords ad?
A. Account snapshot
B. Conversion tracking
C. Google analytics
D. Campaign statistics
Answer: B
QUESTION NO: 188
Consider an advertiser that is trying to sell more coffee
beans. The advertiser has identified keywords for the ad groups: gourmet coffee
beans, organic coffee beans, and French roast beans.
Which keyword wouldn’t be a good choice to include in the ad
group gourmet coffee beans?
A. Gourmet coffee beans
B. French roast coffee beans
C. Specialty coffee
D. Gourmet coffee
Answer: B
QUESTION NO: 189
Chris is managing a Google AdWords campaign for his client.
The client wants to specifically target women between the ages of 38 and 45.
How can Google AdWords help Chris achieve this goal?
A. Google AdWordscan only loosely target demographics
through the Demographics setting in the Google AdWords home page.
B. Google AdWords can target demographics, such as age and
sex, through the demographic bidding tool.
C. Google AdWords cannot target ages and sex.
D. Google AdWords can only target certain demographics
through the Google Network.
Answer: B
QUESTION NO: 190
Deanna is new to Google AdWords and she’s hired you to help
her create an ad for her bakery.
She wants to make certain that only people in her city can
actually see her ad – rather than advertising for users in a different
location. You tell Deanna that there are three location options for Google
AdWords. Which one of the following is NOT one of the three location options
Deanna can use?
A. Region and city targeting
B. Customized targeting
C. Country targeting
D. Predictive targeting
Answer: D
Google AdWords Questions: Page 20
QUESTION NO: 191
Linda has a discount clothing store and she’d like to post
Google AdWords advertisements for her store. When she creates her ad which one
of the follow advertisements would NOT be allowed by Google AdWords?
A. Good Discounted Clothes
B. Fashion Clothes Online Here
C. Fashion 4U Here
D. No Clothes
Answer: C
QUESTION NO: 192
Juan is the SEO Manager for his company and he’s creating a
Google AdWords campaign. Juan is trying to determine how Google positions ads
on the page of search listings. Which one of the following is the correct
explanation of how Google positions advertisements?
A. Ads are positioned on pages based on their Ad Rank, which
is a combination of Juan’s bid and a quality assurance metric called
Performance Score.
B. Ads are positioned on pages based on their Ad Rank, which
is a combination of Juan’s bid and a relevancy metric called Relevant Score.
C. Ads are positioned on pages based on their Conversion
Rank, which is a combination of Juan’s bid and a quality assurance metric
called Relevancy Score.
D. Ads are positioned on pages based on their Ad Rank, which
is a combination of Juan’s bid and a relevancy metric called Quality Score.
Answer: D
QUESTION NO: 193
Seth has created an image advertisement for his client.
After a week of creating the ad, Seth now wants to create a report for the
image ad. Where can Seth create the image ad report?
A. Sign into Google AdWords, Reports tab, Statistics, Create
Report, Ad Performance, Image Ads.
B. Sign into Google AdWords, Statistics, Create Report, Ad
Performance, Image Ads.
C. Sign into Google AdWords, Ad Performance, Reports tab,
Statistics, Create Report, Image Ads.
D. Sign into Google AdWords,Ad Performance, Image Ads,
Create Report.
Answer: A
QUESTION NO: 194
It is possible that Google may allow more clicks in a day
than your campaign’s daily budget specifies. What percentage of more clicks
does Google allow than your budget specifies?
A. 5 percent
B. 10 percent
C. 40 percent
D. 20 percent
Answer: D
QUESTION NO: 195
Bob is a consultant to Doug’s business for his Google
AdWords management. Bob is currently the owner of the AdWords account. Bob has
decided that he no longer wants to utilize Doug’s business and wants to
terminate the contract. According to Google, who should own the Google AdWords
account?
A. The account should be closed and Doug needs to start
over.
B. Google
C. Bob
D. Doug
Answer: D
QUESTION NO: 196
What is the device platform targeting?
A. It allows Google AdWords participants to choose the
browser that the ad is displayed in.
B. It allows Google AdWords participants to choose the
operating system that the ad is displayed in.
C. It allows Google AdWords participants to choose the
desktop and laptop users versus iPhones and other mobile devices to display ads
to.
D. It allows Google AdWords participants to choose the
locale where the ad is displayed.
Answer: C
QUESTION NO: 197
You are creating a new campaign in Google AdWords and you
need to pick the languages and location you want to target. How many different
languages can you target as part of this process?
A. Forty
B. One
C. Ten
D. Two
Answer: A
QUESTION NO: 198
You are reviewing the Google Ad Words formula to determine
your Ad Rank. Google says that increasing your maximum CPC can improve the
position of your ad. You always pay the lowest amount possible for the highest
position you can get given your Quality Score and CPC bid. Google divides what
factor by your quality score to determine where your ad is ranked?
A. The quality score average of all other bidders
B. The ad rank of the ad showing above you
C. The ad rank of the ad in the last position on the page
D. The ad rank of the ad showing beneath you
Answer: D
QUESTION NO: 199
Thomas is working with Anne to customize their Google
AdWords ad. Anne wants to make certain that her ads rotate rather than show the
same ads over and over. How can Anne ensure that her ads will rotate when
they’re displayed?
A. Anne should choose the Swivel option in the Advance
settings section of her campaign’s Settings tab.
B. Anne should choose the Optimize option in the Advance
settings section of her campaign’s Settings tab.
C. Anne should choose the Optimize option in the Serving
settings section of her campaign’s Settings tab.
D. Anne should choose the Rotate option in the Advance
settings section of her campaign’s Settings tab.
Answer: D
QUESTION NO: 200
Which of the following is a feature in AdWords that is used
to navigate between the campaigns and ad groups in the campaign?
A. Menu
B. Account tree
C. Help
D. Tabs
Answer: B
Comments
Post a Comment