9 Most Common Schema Markup Types

9 Most Common Schema Markup Types1.Organization Schema Markup<script type=”application/ld+json”>{“@context” : “http://schema.org”,“@type” : “Organization”,“name” : “Oracle Corporation”,“url” : “https://www.oracle.com/index.html”,“logo”: “https://www.oracle.com/webfolder/s/brand/assets/i/specimens/identity/logo/primary-badge.gif”,“sameAs”:[“https://www.facebook.com/Oracle”,”https://www.twitter.com/Oracle”,”https://plus.google.com/+Oracle”,”https://www.linkedin.com/company/oracle”,”https://www.instagram.com/oracle/”,”https://www.youtube.com/user/Oracle”],“contactPoint” : [{ “@type” : “ContactPoint”,“telephone” : “+1-800-392-2999”,“contactType” : “customer service”,“contactOption” : “TollFree”,“areaServed” : “US”} ,{“@type” : “ContactPoint”,“telephone” : “+1-800-223-1711”,“contactType” : “technical support”,“contactOption” : “TollFree” ,“areaServed” : “US”} ,{“@type” : “ContactPoint”,“telephone” : “+1-800-633-0738”,“contactType” : “sales”,“contactOption” : “TollFree” ,“areaServed” : “US”} ]}</script> 2. Schema Person MarkupExample: (search: Mark Zuckbery; organization: Facebook; using: JSON-LD) <script type=”application/ld+json”>{“\u0040context”:”http:\/\/schema.org”,”\u0040type”:”Person”,“name”:”Mark Zuckerberg”,“jobTitle”:”Founder and CEO”,“address”:{“\u0040type”:”PostalAddress”,“addressLocality”:”Palo Alto, California”},“affiliation”:[{“\u0040type”:”Organization”,“name”:”Chan Zuckerberg Initiative”},{“\u0040type”:”Organization”,“name”:”Facebook”}]}</script> 3. Schema Local Business Markup <div class=”center-address” itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”><div itemprop=”streetAddress”><p>1285 Beacon St </p><p>Brookline, MA 02446</p><span itemprop=”addressLocality” style=”display: none;”>Boston, MA</span></div></div> 4. Schema Product & Offer Markup <div class=”section product_section clearfix thumbnail_position–bottom-thumbnails  product_slideshow_animation–none”data-thumbnail=”bottom-thumbnails”data-slideshow-animation=”none”data-slideshow-speed=”6″itemscope itemtype=”http://schema.org/Product”><h1 class=”product_name” itemprop=”name”>Ski Goggles PRO</h1><p class=”sku”><span itemprop=”sku”>600164</span></p><div class=”description” itemprop=”description”><meta charset=”utf-8″><ul class=”a-unordered-list a-vertical a-spacing-none”><li><span class=”a-list-item”>PERFORMANCE SKI GOGGLES WITH FRAMELESS DESIGN</span></li><li><span class=”a-list-item”>INTERCHANGEABLE LENS SYSTEM</span></li><li><span class=”a-list-item”>OTG (OVER-THE-GLASSES) DESIGN</span></li><li>UNIVERSAL HELMET COMPATIBILITY</li><li><span class=”a-list-item”>WHAT YOU GET: 1 x OutdoorMaster Goggles PRO, 1 x Protective Case, 1 x Carrying Pouch</span></li></ul><ul class=”a-unordered-list a-vertical a-spacing-none”></ul></div><p class=”modal_price” itemprop=”offers” itemscope itemtype=”http://schema.org/Offer”><meta itemprop=”priceCurrency” content=”USD” /><meta itemprop=”seller” content=”OutdoorMaster.com” /><link itemprop=”availability” href=”http://schema.org/InStock”><meta itemprop=”itemCondition” content=”New” /><span class=”sold_out”></span><span itemprop=”price” content=”49.99″ class=””><span class=”current_price “><span class=”money”><span class=money>$49.99</span></span></span></span><span class=”was_price”> </span></p></div> 5. Breadcrumbs Markup<script type=”application/ld+json”>{“@context”:”http://schema.org”,“@type”:”BreadcrumbList”,“itemListElement”:[{“@type”:”ListItem”,”position”:1,”item”:{“@id”:”http://time.com/money/section/travel/”,”name”:”Travel”,”image”:null}},{“@type”:”ListItem”,”position”:2,”item”:{“@id”:”http://time.com/money/tag/tourism/”,”name”:”Tourism”,”image”:null}}]}</script> Schema Article MarkupExample: (search: today’s news; organization: People; using JSON-LD)<script type=”application/ld+json”>{“@context”:”http://schema.org”,“@type”:”NewsArticle”,“headline”:”Hoda Kotb and Savannah Guthrie Are <em>Today</em>’s New Anchor Team”,“image”:{“@type”:”ImageObject”,”url”:”https://peopledotcom.files.wordpress.com/2018/01/hoda.jpg”,”width”:400,”height”:300},“video”:[{“@type”:”VideoObject”,”name”:”Hoda Kotb and Savannah Guthrie Are Today’s New Anchor Team”,”description”:”Hoda Kotb and Savannah Guthrie are Today’s new anchor team”,”uploadDate”:”2018-01-01T22:06:46.000Z”,”duration”:”PT1M38S”,”thumbnailUrl”:”http://timeInc.brightcove.com.edgesuite.net/rtmp_uds/416418724/201801/2786/416418724_5699834102001_5699817934001-th.jpg?pubId=416418724&videoId=5699817934001″}],“author”:[{“@type”:”Person”,”name”:”Charlotte Triggs”},{“@type”:”Person”,”name”:”Michele Corriston”}],“publisher”:{“@type”:”Organization”,”name”:”PEOPLE.com”,”logo”:{“@type”:”ImageObject”,”url”:”http://people.com/img/logo.png”,”width”:114,”height”:60}},“datePublished”:”2018-01-02T12:00:14.000Z”,”dateModified”:”2018-01-02T15:53:22.000Z”,”description”:””,“mainEntityOfPage”:”http://people.com/tv/hoda-kotb-savannah-guthrie-are-todays-new-anchors/”}]</script> 6. Video Schema MarkupExample: (search: handmade Christmas gifts; organization: Darby Smart; using: microdata) <div class=”project-video-block flex-col flex-center” itemprop=”video” itemscope=”” itemtype=”http://schema.org/VideoObject” data-reactid=”32″><meta itemprop=”name” content=”How to Stamp Silver Spoons” data-reactid=”33″/><meta itemprop=”description” content=”How to Stamp Silver Spoons” data-reactid=”34″/><meta itemprop=”contentUrl” content=”https://videos.darbysmart.com/videos-extended/mp4/149ff088-1bb2-441a-ac7a-8d2d90bfa94c/v4_dl.mp4?1482387640.32224″ data-reactid=”35″/><meta itemprop=”thumbnailURL” content=”https://assets1.darbysmart.com/project_photos/photos/000/000/867/large/Stamped-Silver-Spoons-Lifestyle-2.jpg?1425429629″ data-reactid=”36″/><meta itemprop=”duration” content=”T30S” data-reactid=”37″/><meta itemprop=”uploadDate” content=”2016-06-13T23:51:14.404983″ data-reactid=”38″/></div> 7. Event Schema MarkupExample: (search: Marshmello concert; organization: Songkick; using: JSON-LD) <script type=”application/ld+json”>[{“@context”:”http://schema.org”,“@type”:”MusicEvent”,“name”:”Marshmello”,“url”:”https://www.songkick.com/concerts/31457094-marshmello-at-intrigue-nightclub?utm_medium=organic\u0026utm_source=microformat”,“location”:{“@type”:”Place”,“address”:{“@type”:”PostalAddress”,“addressLocality”:”Las Vegas”,“addressCountry”:”US”,“addressRegion”:”NV”,“streetAddress”:”3121 Las Vegas Blvd S”,“postalCode”:”89109″},“name”:”Intrigue Nightclub”,“sameAs”:null,“geo”:{“@type”:”GeoCoordinates”,”latitude”:36.1293962,”longitude”:-115.1653038}},”startDate”:”2017-12-31T22:30:00-0800″,“performer”:[{“@type”:”MusicGroup”,”name”:”Marshmello”,“sameAs”:”https://www.songkick.com/artists/8613384-marshmello?utm_medium=organic\u0026utm_source=microformat”}]}]</script> 8. Recipe Schema MarkupExample: (search: steak recipe; organization: Myrecipes; using: JSON-LD) <script type=”application/ld+json”>{“@context”:”http://schema.org”,“@type”:”Recipe”,“name”:”Pan-Seared Strip Steak”,“image”:{“@type”:”ImageObject”,”url”:”http://cdnimage.myrecipes.com/sites/default/files/styles/4_3_horizontal__1200x900/public/image/recipes/ck/1/04/seared-strip-steak-ckx.jpg?itok=2ukHtBa3″,”width”:420,”height”:315},“datePublished”:”2011-03-10T19:56:59.000Z”,prepTime”:null,“totalTime”:”PT51M”,“recipeYield”:”6 servings (serving size: 3 ounces beef and 3/4 teaspoon buttermixture)”,“recipeIngredient”:[“2  (12-ounce) lean, grass-fed New York strip steaks”,”1 teaspoon kosher salt”,”3/4 teaspoon black pepper”,”1 tablespoon olive oil”,”2 tablespoons butter”,”2  thyme sprigs”,”2  garlic cloves, crushed”],“recipeInstructions”:”  Let steaks stand 30 minutes at room temperature.   Sprinkle salt and pepper evenly over steaks. Heat a large cast-iron skillet over high heat. Add oil to pan; swirl to coat. Add steaks to pan; cook 3 minutes on each side or until browned. Reduce heat to medium-low; add butter, thyme, and garlic to pan. Carefully grasp pan handle using an oven mitt or folded dish towel. Tilt pan toward you so butter pools; cook 1 1/2 minutes, basting steaks with butter constantly. Remove steaks from pan; cover loosely with foil. Let stand 10 minutes. Reserve butter mixture.   Cut steak diagonally across grain into thin slices. Discard thyme and garlic; spoon reserved butter mixture over steak.”,“author”:[{“@type”:”Person”,”name”:”Robin Bashinsky”}],“aggregateRating”:{“@type”:”AggregateRating”,”ratingValue”:”5″,”reviewCount”:”26″,”itemReviewed”:”Pan-Seared Strip Steak”,”bestRating”:”5″,”worstRating”:”1″},“nutrition”:{“@type”:”NutritionInformation”,”calories”:”197″,”carbohydrateContent”:”0.3 g”,”cholesterolContent”:”73 mg”,”fatContent”:”10.2 g”,”fiberContent”:”0.0 g”,”proteinContent”:”26.3 g”,”saturatedFatContent”:”4.4 g”,”servingSize”:null,”sodiumContent”:”410 mg”,”sugarContent”:null,”transFatContent”:null,”unsaturatedFatContent”:null}</script>  What is breadcrumb?
The breadcrumb trail is a useful tool for both web designers and SEO experts. It helps Google bots to better understand the website hierarchy, and it helps users to comprehend their current position on the site.
however, not all websites implement this navigation tool. Perhaps many do not consider it to be necessary because of its minor and unclear impact on SEO.
In this post, I will talk about different types of breadcrumbs, their pros and cons, and their impact on a website’s search rankings
  {
"@context": "https://schema.org",
"@type": "BreadcrumbList",
  "itemListElement": [{
    "@type": "ListItem",
    "position": 1,
    "name": "Books",
    "item": "https://example.com/books"
  },
 {
    "@type": "ListItem",
    "position": 2,
    "name": "Authors",
    "item": "https://example.com/books/authors"
  },{
    "@type": "ListItem",
    "position": 3,
    "name": "Ann Leckie",
    "item": "https://example.com/books/authors/annleckie"
  }]
}
      
x